EMAIL MARKETING

Chances are your organization has a marketing plan, but is it balanced? Smart marketers find balance between passive and active marketing. There are as many definitions for passive and active marketing as there are business articles related to the topic! We use the following definitions:

Passive marketing – waiting for customers to find your product or service on your website

Active marketing – intentionally seeking new business from existing customers via email campaigns

Get balanced between traditional print marketing and new generation email marketing.